If you feel like the default Magento 2 is missing on features that influence the effectiveness of your Marketing and Sales team, you are at the right place. 

The Adobe Marketplace lists a great deal of third-party free and paid solutions designed to add the missing functionality with ease and achieve the major goal ― increase in revenue, customer loyalty, and customer retention.

This article overviews the best Magento 2 extensions for the job.

Top Magento extensions for marketing

Marketing is complex and versatile. As the same marketing technique may work perfectly for one brand but fail for a different one, there is no fit-all solution that can give a 100% success guarantee.

But the proof of the pudding is in the eating, and the cherry-picked solutions below have been judged by their rating to be more superior than other ones.

Ultimate Sales Boost

This extension is one of Magento eCommerce modules from Mageworx that allows e-stores to skyrocket sales campaigns with an impressive number of popular marketing tools. The display of these shticks can be easily automated, customized, and managed, just as their front-end design.

Type of marketing:

Scarcity marketing

Top five features:

  • Interactive countdown timers of various design
  • Social proof popups and notifications
  • Functionality to display products popularity
  • The stock status progress bar
  • Flexible rules and restrictions to trigger campaigns’ launch/end time

Follow Up Email

This Aheadworks’s module is designed to help reach out to customers via email following their specific on-site actions. It allows you to bring site visitors back to your online stores and increase shoppers’ lifetime value. Besides, such emails get sent automatically following specified by you triggers.

Type of marketing:

Email marketing

Top five features:

  • Multiple triggers for sending follow-up emails
  • Ability to build and schedule a chain of email campaigns
  • Reports and basic analytics to track interaction with emails
  • A/B testing functionality
  • Header and footer templates

Pricing*:

$399 for Magento Open Source, $639 for Adobe Commerce or Commerce on Cloud

Affiliate

If you are seeking better means to offer and manage your affiliates on a Magento-based site, then this module is certainly worth taking a look at. Mageplaza can help you launch and run such a program, as well as generate smart referral links for its purposes easily.

Type of marketing:

Affiliate marketing

Top five features:

  • Running various affiliate programs
  • A variety of commission tiers
  • Referral links and affiliate banners with links
  • Basic analytics and reports
  • An abundance of commission payment methods

Pricing*:

From $99 for a standard package and up to $299 for an ultimate one

Promo Banners

Promotional banners are an effective means to inform site visitors about the ongoing sales campaigns, temporary deals, or upcoming events. They attract site visitors’ attention and ensure a high probability that critical information gets seen by as many shoppers as possible.

Type of marketing:

Promotional marketing

Top five features:

  • Promotional banners on product/category/cart pages
  • Flexible rules and conditions to trigger banners’ display
  • High design customizability with the possibility to use text, images, and even combined banners
  • Ability to place your banners anywhere on the page
  • Triggers setup to show banners when the timing and conditions are right

Abandoned Cart Email

Emails are one of the most popular and effective means of returning customers to your site. Some may get distracted and forget to complete their purchases; others might need time to think their carts over, compare prices, and get back when they feel confident about that. This Amasty’s tool will help launch email chains with unique emails to achieve a specific marketing objective.

Type of marketing:

Email marketing

Top five features:

  • A fair number of customizable email templates
  • Reports and analytics to evaluate abandoned cart campaigns
  • Sending emails following a specific schedule
  • UTM tags to track campaigns in Google Analytics
  • A built-in discount coupon code generator

Pricing*:

$149 for Magento Open Source, $449 for Adobe Commerce or Commerce on Cloud

Popup

Many find popups annoying, but no matter what their attitude is, popups work. They are highly effective in collecting new email subscribers, informing site visitors, and even stopping them from ditching your site. Plus, they can even pitch in your site’s performance metrics. For Magento 2, this Magenest’s solution can help introduce the popup functionality.

Type of marketing:

Advertising

Top five features:

  • Adding a variety of popups 
  • Over 45 popup design templates and popups position customizability
  • Multiple conditions to trigger popup display
  • Displaying popups on any site page
  • Basic analytics of popup performance

Pricing*:

$129 for Magento Open Source, $239 for Adobe Commerce or Commerce on Cloud

Instagram Integration

People are social beings, and as building communities and being socially active is predicted to become even more trendy, why not display your Instagram activities right on your Magento-based site’s pages.

Type of marketing:

Social media marketing

Top five features:

  • Ability to place images from the Instagram feed anywhere on your site
  • Specifying the number of displayed images
  • Automatic update of images/videos
  • Ability to direct shoppers to your Instagram profile
  • Grid and slider visualization options

Pricing*:

$25 for Magento Open Source

Instead of final words

In this article, we did our best to highlight third-party Magento 2 extensions developed to cover a variety of much-needed activities required for brand growth.

It was not the best-to-worst list in any way. All the solutions mentioned come from reputable Magento 2 vendors who have been for a while on the market and are well-known in the Magento Community.

Knowing where your business falls behind, it’s high time to pick one or two modules from the list and give them a try.

If you are already using one of the shared add-ons (or were using some), please take a moment to share your experience with other merchants. Your genuine feedback can save other merchants from making the wrong choice.

*Please note that the majority of third-party extension vendors in the Magento ecosystem officially transition to a subscription-based pricing model. Thus, there might be some changes in the provided above pricing.

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