Dylan Wright, previously VP of selling and agency services at SMG, has been promoted to chief operating officer. In his new role, Wright will manage the day-to-day operations of SMG and be liable for the health and happiness of the team, editorial content quality, events, creative studio productions and agency services. Wright also will oversee the expansion and health of the SMG community across all platforms.

“I’m looking forward to continuing to advance SMG as a number one community of digital workplace and digital experience experts,” said Wright.

Wright is from the Chicago area and has over 25 years of experience as an entrepreneur, CMO, head of selling strategy for a $5 billion financial services company and a PwC adviser whose clients included Cadbury, Dr. Pepper, Allstate and other top brands.

Lyndsay Del Bello has joined SMG as VP of field marketing. In her new role, Del Bello will lead growth for the company’s events business (conferences, virtual conferences and webinars) and champion the customer experience at SMG’s events. She involves SMG from Spectrum Reach, where she was the sector Marketing lead over the national marketing strategy.

“My role at SMG allows me to use all of my experience and expertise to become an integral a part of an already amazingly strong team. this is often the sort of selling and leadership that i really like and therefore the culture at Simpler Media Group is incredible,” said Del Bello.

Del Bello resides in Cleveland and has over 20 years of selling and event production experience. She focuses on event marketing, lead generation, database growth, digital marketing, start-up leadership and growth, strategic planning and execution, and analytical detail.

Brad Schlachter joins SMG as VP of growth to steer membership growth and own the general member experience. Schlachter was previously a fractional CMO, advisor and strategist for leading entertainment and digital organizations.

“I’m looking forward to driving continued growth and customer engagement for SMG across its digital publications, events and social channels,” said Schlachter.

Schlachter may be a native of latest York City and currently resides in l. a. . He brings decades of experience working for companies like big league Baseball, Disney and Microsoft.

Sarah Demske has been promoted to senior director, performance marketing. She previously served as the director of selling operations at SMG, where she focused on oversight of client-driven marketing programs, overall department excellence, database growth and customer experience. In her new role, Demske will expand on her existing responsibilities to make sure a continued upward trajectory in SMG client satisfaction and overall department output.

“Since I joined Simpler Media Group three years ago, I’ve been honing my skills in managing a tremendous team and therefore the overall success of our client-driven marketing programs. I’m excited to still innovate these skill sets during a more strategic role alongside our continued growth as a corporation ,” said Demske.

Demske is predicated in Atlanta and has nearly a decade of experience specializing in marketing automation, lead lifecycle management, database health and leveraging data to support intricate marketing program management.

Michelle Egner previously served as director of event programming at SMG, overseeing event content development, speaker recruitment, planning board leadership, event editorial and operations. In her new role as senior director of events, Egner will have overall responsibility for the strategic direction, content development and delivery of Simpler Media Group’s events line of business, including live, virtual and hybrid events and webinars.

“I’m excited to make a dynamic portfolio of event offerings. I’m really looking forward to serving our readers as we navigate the complexities created by the pandemic. My goal is to assist drive businesses toward stronger digital connections and continued success,” said Egner.

A Chicago resident, Egner previously built the Speakers Bureau at the Kellogg School of Management at Northwestern University and ran C-suite programming as head of events at The Executives’ Club of Chicago.


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