We’re now in an advanced and modern era, where various types of virtual content are already part of almost everyone’s daily lives. Among them, visual content is taking the most lead in popularity, both with creators and audiences. Some of the popular content includes different forms of videos and images.

Statistics show that 85% of US internet users watch online video content monthly, making video content one of the most popular content types nowadays. Because of their popularity and ability to create audience engagement, 86% of businesses use them for marketing strategies. Images, on the other hand, increase a content’s impressions and views from the audience.

So, if you want to improve and be one of the best in marketing, you’ll need to utilize visual content for your marketing strategy. And if you aren’t confident with your skills and resources to create and produce compelling content, don’t worry — we’ve got you covered! We’ll provide you the best tools and software you can use to create any content. Keep reading below.

Video Creation Tools

You can create your content with many video formats, but MP4 is the most common. Almost all videos you see and watch are in MP4 format. For that reason, we’ll provide some of the best free MP4 editors out there and discuss what makes them excellent and helpful. 

Movavi Video Editor Plus

Movavi Video Editor Plus is one of the most excellent software for anyone passionate about making videos, including beginners. It’ll be easy for anyone to get used to this editor with its simple interface, even without experience. 

Be creative with Movavi’s Video Editor with the many options to choose from. From rotating and cropping videos up to adding different filters and effects, there’s so much you can experiment with your video using this editor.


  • It has an easy-to-use and straightforward interface.
  • It’s both beginner- and expert-friendly.
  • It offers tutorials and guides.
  • It has plenty of video editing tools.
  • It also offers advanced features like video stabilization, corrections, and Chroma Key.


  • It has a free trial version, but this has limitations in using its features at full capacity.
  • Its free trial is also only available for seven days.


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