Used across various end use industries, including BFSI, energy and utilities, education, government, IT and telecom, healthcare, education, government, transportation, retail and e-commerce, and manufacturing, among others, the solutions offered by the players in the global big data and analytics market provide end users with numerous operational capabilities and are used for extensive applications. These solutions in the global big data and analytics market are used across various industries for applications such as marketing analytics, risk and credit analytics, supply chain analytics, workforce analytics, customer analytics, spatial analytics, transportation analytics, and pricing analytics, among others. The growth in the global big data and analytics market is driven by several crucial factors, including increased demand from large scale enterprises for management, streamlining, and processing of massive datasets generated by streams of customer as well as operational data.
The introduction as well as growing incorporation of cloud based business as well as big data analytics is providing the players in the global big data and analytics market with considerable expansion and development opportunities. The service providers and players in the global big data and analytics market are increasing their investments in the cloud based tools and technologies in order to increase their business momentum. Additionally, rising requirement for fast as well as effective business decision making in corporate settings is also motivating the adoption of the solutions in the global big data and analytics market by large international enterprises.
Some of the major and leading service providers and players functioning within the landscape of the global big data and analytics market include Microsoft Corporation, SAS Institutes, Inc., Amazon Web Services, Oracle Corporation, TIBCO Software, Inc., Fair Isaac Corporation, Hewlett Packard Enterprise Development LP, Teradata Corporation, SAP SE, and International Business Machines (IBM) Corporation, among others. The leading players and services providers working in the global big data and analytics market are engaged in numerous corporate growth strategies, most dominantly new product launches as well as mergers and acquisitions in a bid to fortify their industry presence and enhance their positioning.