Cookies remember website configuration (e.g. language preferences), login details and products added to the shopping cart even after a user has left the website, but as cookie files are commonly used to collect certain information, they can they can also be useful advertising processes, such as behavioral profiling and retargeting.
Cookies are small files that store user data to identify specific individuals when visiting a website.
First-party cookies only work on a single domain, while third-party cookies track users across multiple domains.
Privacy concerns have led many web browsers to block third-party cookies, posing a challenge for advertisers.
What are first-party cookies?
First-party cookies are created and used on a single domain. In other words, they are not shared with other websites or advertising partners.
What are third-party cookies?
Third-party cookies are created on one domain and shared by all third-party domains that use the same tracking code. Its main function is to track user activity online and then display advertisements based on that activity.
Third-party ad tech companies store and manage lines of code to deliver and track ad campaigns across many different websites. So if you are a publisher and want to make money from an ad network, you can place their ad serving code on your website.
What’s the difference between first-party cookies vs. third-party cookies?
Cookie Availability: First-party cookies are available for the domain that created them. A third-party cookie is accessible on any website that loads third-party server code.
Browser Support/Blocking: First-party cookies are supported by all browsers and can be blocked or deleted by the user. Third-party cookies are supported by all browsers, but many block the creation of third-party cookies by default. Users are also taking matters into their own hands and deleting third-party cookies themselves.
CookiePro automatically detects and categorizes cookies and other tracking technologies on your website.