The digital era has revolutionized the way organizations are executing their business strategies and operations. In particular, the rapid development of the digital marketing software segment has provided companies with an effective tool to connect with their various stakeholders in the market through multiple channels such as social networking, and new technologies such as AI and SaaS have been crucial for the segment. For example, customer relationship management (CRM) services accounted for a significant revenue share in the market for digital marketing software in recent years. This is, in large part, thanks to benefits provided, such as the ability to manage customer interactions at optimum levels and the capability to handle large businesses and client information. Overall, according to data by Grand View Research, the global digital marketing software market size was valued at USD 43.8 Billion in 2019 and is expected to register a CAGR of 17.4% from 2020 to 2027. DGTL Holdings Inc. (TSX-V: DGTL) (OTC: DGTHF), Asana, Inc. (NYSE: ASAN), SVMK Inc. (NASDAQ: SVMK), Medallia, Inc. (NYSE: MDLA)
Software as a service (or SaaS) has many advantages. Simply, SaaS is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management. Now, the combination of SaaS and AI is highly sought after due to the increasing demand from enterprises to automate processes such as sales and customer retention, while customer acquisition is further expected to drive the segment.
DGTL Holdings Inc. (TSX-V: DGTL) (OTCQB: DGTHF) announced last week breaking news, “that its wholly owned subsidiary, Hashoff LLC, has signed a new software service agreement with the third largest producer of premium distilled product brands, worldwide.
DGTL’s most recent major account signing has over 4,800 employees, global headquarters located in Chicago, Illinois, parent company offices located in Osaka, Japan, and owns large scale distilleries in: Scotland, Spain, Japan, Mexico, and the USA.
Third to Diageo and Pernod Ricard, this latest key account signing owns the top selling bourbon brand in the world and is recognized as the first to bring premium Japanese single malt brands to a global consumer market, via a $16 billion USD acquisition.
The initial campaign in the service agreement is set to deliver video-based influencer content showcasing innovative product applications to a global consumer market. This alternative digital marketing content distribution strategy has been implemented effectively in other recent campaigns for global brand customers, such as PepsiCo.
DGTL anticipates more activation proposals from this new global brand customer and is currently managing requests for proposals for new accounts, and new campaigns, from other international leaders within the CPG, Sports Entertainment and Gaming, Healthcare and Retail industries.
DGTL HOLDINGS INC.: DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating commercialized enterprise level SaaS (software-as-a-service) companies in high growth industry subsectors such as social media, streaming, gaming and other disruptive point solution software, via a blend of unique M&A (merger and acquisition) capitalization structures.”