If your business isn’t building quality backlinks, you’re not building notability.
Quality backlinks are valuable for SEO as they represent a vote of trust from one page to another. The more votes or backlinks a webpage gets from other relevant websites, the more likely it is to rank in Google Search.
Link building is not as easy as it sounds, especially since Google has started paying close attention to link building practices. Are you building links in the wrong way, such as B. Spamming over the internet, then your website will be penalized and you will lose all your search rankings.
I’ll show you how to create quality backlinks for your blog using the legitimate link building techniques I’ve learned over the years.
1. Ask for Guest Blogger
Basically, guest blogging is a content marketing and SEO activity that has positive effects on the level of search engine optimization for the person who practices it.
Also, guest blogging is, by definition, an activity that allows you to promote your brand and/or specific services and products and content that you have published. Guest blogging allows your business to organically build your backlink profile by including where appropriate and relevant links to your own resources, studies, and more.
When new blog post ideas come up that they don’t usually cover, add them to their content schedule with little effort.
2. Build backlinks with infographics
While it’s true that infographics were once extremely popular and overused in equal measure, and while many “SEO pundits” have since condemned them to death, they remain interesting, popular, and link-worthy.
When you think about it, infographics are incredible as a visual format: they can help visitors process lots of information in an engaging, creative, and memorable way, and they can spice up even the dullest of articles.
As you can see for yourself, they are all unique, interesting, functional – and their design is flawless. A lot of thought and research has gone into this, and this effort has paid off many times over.
The content rule we apply to articles also applies to infographics: quality over quantity and research above all.
3. Broken link building
Broken link building is a tactic that involves finding resources in your niche that are no longer live, recreating a version of the content, and contacting webmasters who are linking to that content and asking them to replace the broken link with a link to replace your newly created resource.
If you want to fix a broken link, you need to find it first. Let’s consider methods of searching and finding broken links. While the fundamentals of these two approaches are closely aligned, the first method starts with identifying sites you want to get a link from, while the second method starts with sites you compete with in the SERPs.
4. Build a solid internal linking structure
Internal linking means links are from one page to another within a single domain.
These differ from external links that refer to pages on another website.
Any website with more than one page should be connected through internal linking.
Think of your site’s home page. In the top navigation you probably have a menu that links to other internal pages. This can be your info, shop and contact pages.
The right internal linking strategy helps to pass authority between pages on your website and ultimately improve rankings and get quality backlinks.
5. Analyzing competitors mentions backlinks
The interest in conducting competitor backlink analysis is knowing how many referring domains and content resources you need to build to be as successful – or perform better – than your competitors.
For example, a website’s total number of inbound links (from unique referring domains) directly affects how all of its landing pages and deep pages perform in the SERPs for each keyword they target.
If you and your competitor have created posts on the same topic and they have more inbound links than you, they will be more likely to rank higher than you.
The reason you do a competitor backlink analysis is because it helps you define the gold standard of backlink profile that performs well in your industry. If you’re able to replicate your competitors’ best work, you’ll start to make strong profits.