Salesforce (NYSE: CRM) and Disney Studios Content today announced an innovative partnership to help support Disney marketers and filmmakers using the Salesforce platform.

By naming Salesforce a StudioLAB Innovation Partner, the companies will explore new ways to use technology to manage and accelerate the content production lifecycle and support the creation of content — from the earliest ideas in development all the way through post-production and marketing.

Using technology from Salesforce Customer 360, which includes industry-leading apps spanning sales, service, marketing and commerce, the partnership will initially focus on reimagining production by:

  • Developing digital workflows to help manage the production and marketing of Disney Studios content.
  • Supporting executive decision-making by providing a 360 real-time view of the performance of media properties.
  • Deploying simple, mobile-first technologies to help studio personnel access updates and trigger workflows quickly from any device, anywhere.

“Disney’s creative leadership has inspired generations with emotional storytelling and imaginative experiences,” said Sarah Franklin, President and Chief Marketing Officer, Salesforce. “At Salesforce, we’ve worked to create similar magic with our brand, events and global community of Trailblazers. We are thrilled at the opportunity to help StudioLAB and their efforts to support Disney advance their storytelling with our technology.”

“Salesforce’s platform gives us the ability to accelerate and better coordinate the production process,” said Jamie Voris, Chief Technology Officer, Disney Studios Content. “With Salesforce as our Innovation Partner, we can equip our marketers and storytellers with world-class technology to better deliver against the incredible slate of content we have planned for streaming and theatrical audiences.”


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