One of the biggest mistakes I see people make when launching their first AdWords campaign is to neglect to renew their accounts. This is a mistake because it means you’re wasting money every month on ads that aren’t doing anything.
Whether you’re a complete beginner and using Google AdWords in New Zealand for the first time, or an experienced AdWords advertiser, these 5 tips will help you get the most out of your campaigns and avoid common pitfalls.
- Be selective in choosing keywords
Your best keywords are those that are highly specific to your business and products, such as “women’s shoes” or “men’s jeans.” They should also have high search volume, which means there are many searches for them every month. If you don’t have enough data to determine the search volume for each keyword, you can use Google’s Keyword Planner tool, which allows you to enter multiple keywords at once and shows you how much traffic they generate.
Set lower bids for less important keywords. For example, if “men’s jeans” gets 1,000 searches per month and “jeans” gets 10,000 searches per month, you could set your bid for “men’s jeans” at $0.25 per click and your bid for “jeans” at $0.35 per click.
- Fast and Easy Keyword Research
Keywords are a vital part of any paid or organic search strategy, and there are many ways to determine what keywords are best for your campaign. The biggest mistake we see people make is focusing on too many keywords or choosing the wrong ones.
When it comes to AdWords, choose specific keywords that are relevant to the products or services you offer. Get into the mind of your target audience — what would they search for when looking for your product?
You can also use free tools like Google’s Keyword Planner and SpyFu to find out what keywords are most valuable to your campaign. These tools also show you what price you’ll pay per click, monthly searches, and competition so you can choose the best keywords for your budget.
- Understand Quality Score
Not all clicks are created equal. Yes, clicks happen when someone clicks on your ad, but do they actually convert into sales? That’s where quality score comes in. Quality score is what Google uses to determine how relevant your ads and landing pages are to the keyword(s) a user searches for. In turn, this determines how much your ad costs per click and where (what position) it shows up on the page. The higher your quality score, the less money you pay per click and the better position your ad will show up in.
- You need a landing page that’s relevant to your ad
Not only should your landing page be relevant to what is being advertised on search, but it should also be relevant to what was searched for on Google i.e., “widgets” if someone typed in “widgets.” If someone clicks on an ad for widgets and then goes to a landing page about socks, Google is going to ding you for that because it isn’t relevant and people aren’t going to stay on your site long.
- Keep It Short and Simple
When it comes to writing your ads, keeping it short and sweet is key. Your ad should appeal to the user’s problem and tell them how your product or service will solve that problem. You want to stand out from your competition, but you also want to make sure that you aren’t overdoing it and wasting characters on unnecessary words.
One way to do this is by using dynamic text in your ads. With this feature, you can insert keywords into your ad copy based on what the user searched for. If they search for “plumber in Miami”, their ad will show “Miami Plumbers” instead of just “Plumbers”. This helps increase relevance between the search term and ad so that the user is more likely to click on it.
