We all know that most customers shop online when they begin their search for the perfect car. Many of these buyers call the dealer or just walk in when they’re ready to engage. But a good number of people choose to make a request for information. Lead handling is one area where everyone can benefit from a reminder of what best practices drive engagement. Here are 6 things your team should focus on to improve communication, make appointments, and convert leads into sales.

Building a Lead Conversion Process

A robust and streamlined lead conversion process is essential for any business to survive in today’s highly competitive marketplace. Not only can a good conversion strategy dramatically boost your business, but it can also help onboard good leads. Below are five steps to building an effective and efficient lead conversion process.

1. Prepare Quality Content

Adding quality content to your website greatly increases the chances of getting more leads for your business. Write catchy website copy, create informative content such as blogs, e-books, white papers and work on product demos.

When you generate qualified content, you build trust with your customers and maintain a healthy relationship with them. Their trust and relationship can indirectly generate good revenue for your business. So tell your content team to produce engaging and converting content.

2. Build an SEO Strategy for Your Site

Visibility on Google can generate more leads for your business than you can imagine. Therefore, investing your efforts in correcting your SEO strategies is imperative for Google ranking.
Five primary SEO elements that draw your attention to the page title, page URL, page header, internal links and page content. Check out Google updates to understand how you can use SEO to rank high in search engines effectively.

3. Create an Appealing Landing Page Design

Your landing page design is the first and most important element that determines the usability and success of your website. A good landing page building strategy can help convert more leads.
Strategically add images, videos, and call-to-action buttons to your landing pages to make them engaging and drive more conversions. Also, make sure that all of your landing page links are clickable and directly or indirectly contribute to lead generation. You can also use pre-made landing page templates to enhance your website’s user interface.

4. Use Social Media Channels to Generate Leads

Nowadays, people are massively engaging on social media platforms like Facebook, Twitter, Instagram, LinkedIn and many others. They consume more content here than on other media. Use social media to your advantage. Advertise your business offers here and attract the attention of your target group.
A company generates 80% of B2B leads using LinkedIn as a marketing medium. So, social media is a frictionless platform to spread awareness of your branded products globally and gain more customer loyalty.

5. Do Email Marketing in Your Relevant Niche

Email marketing is an age-old inbound and outbound marketing tool that still serves as an effective lead generation medium. You can design different email templates and send them to your target audience on different occasions like festivals or birthdays for regular maintenance.

The marketing tool not only helps build a strong relationship with your target audience, but also keeps them informed about your products and services. Additionally, email has been shown to generate more leads for a business than most other marketing tools.

6. Engage Prospects Wherever They’re at in the Customer Journey

As a marketer, we have the ability to find and engage prospects “upstream” before they become active buyers. These prospects don’t become customers right away, but if you can nurture a relationship with them and earn their trust, you’ll be more likely to do business with them once they’re ready to buy.

To achieve this, you need to take a personalized omnichannel approach that considers your prospects’ interests, buyer stage, and pain points. Leverage each of your marketing channels to provide your users with relevant content that positions you as a leader in your industry, builds trust in what you do, and ultimately helps your customers make better decisions.


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