Wishpond Technologies Ltd., a supplier of promoting centered online business arrangements, is satisfied to report that it has finished its recently declared obtaining of specific resources and explicit liabilities from AtlasMind Inc. (d/b/a) Brax.io (“Brax”). Based out of New York, Brax is a quickly developing and productive innovation organization that offers a strong promoting stage for the administration of an organization’s advanced advertisements across different sources. Brax is a Software-as-a-Service (SaaS) business that is relied upon to be promptly accretive to Wishpond, having created income of approximately US$1.5 million over the previous a year, with solid gross edges of 80% and EBITDA edges surpassing 15%.
Brax will be led by Wishpond’s former Vice President of Marketing, Kevin Ho, who joined Wishpond in 2015 and has since held various roles in sales, marketing and customer success. As Wishpond’s Vice President of Marketing, Kevin was previously responsible for all aspects of the Company’s growth including lead generation, strategic partnerships and public relations. Brax will operationally function as a separate business unit while maximizing synergies between Wishpond and Brax, including capitalizing on upsell and cross-sell opportunities.
Ali Tajskandar, Chairman and CEO of Wishpond commented, “We are pleased to welcome the Brax team of advertising experts to the Wishpond family. Brax broadens the portfolio of products and services we can offer to small and medium sized businesses and offers tremendous cross-selling opportunities for ad management solutions into our existing customer base. In addition, I am pleased to congratulate Kevin on his promotion to lead this newly acquired business. I am confident that Kevin’s past experience and management skills in sales and marketing make him an ideal leader for the Brax business unit.”