What Is Salesforce?
Salesforce has essentially changed the way enterprise software is deployed and used. The software is cloud-based, so IT professionals don’t need to set up an expert. Salesforce has defined the ideal way to connect with customers. With Salesforce, you can build meaningful and lasting connections with customers, understand their needs, address problems faster, and deliver customer-centric applications.
Salesforce Architecture
This tutorial will now take you briefly through the Salesforce architecture. Here you will learn about the different layers of the Salesforce architecture individually.
Multi-tenant: Salesforce stores data in a single database schema. There can be a single instance of a software server with multiple tenants. Speaking of multi-tenant architecture, there is a single shared application service for multiple clients. This makes it inexpensive. With a single tenant, on the other hand, the development and maintenance costs must be borne entirely by a customer. Therefore, the multi-tenant architecture is a blessing.
Metadata: Salesforce uses a metadata-driven development model. This allows developers to focus only on building the application. This metadata-driven platform makes customization and scaling easy.
API: Salesforce provides a powerful source for APIs. This helps in the development and customization of the Salesforce1 mobile app. Every feature of the Salesforce theme has been carefully planned and implemented.
Why is Salesforce so Popular?
There are a few reasons why Salesforce has remained relevant over the years, aside from its amazing company culture, often being the #1 employer in various countries. Salesforce is recognized around the world as an innovator, others are often envious of the platform they have created that enables companies to deliver amazing experiences to their own customers. Let’s look at some unique innovations from Salesforce in the CRM space.
The platforms
As mentioned earlier, the Salesforce platform is a single system to which you can connect all of your products. Customer service, sales, marketing, whatever. But Salesforce also allows you to build your own applications on its platform using a point-and-click (low-code) interface that is very easy to learn.
Let’s say you want to create an application that will engage customers with your product so you can make sure you’ve followed the right steps and gathered all the relevant documentation. A Salesforce admin can build this application on their platform so that it can interact with existing sales and service products.
AppExchange
Another innovative idea that Salesforce has implemented is AppExchange. Think of the App Store on your iPhone or Google Play on Android, both allow you to browse and install apps to expand your phone’s functionality. This can be an app to monitor your sleep or just to play the latest games. AppExchange has an identical concept and extends the functionality of Salesforce. Need a project management app? eSignature? Accounting? You name it and you can find it on the AppExchange. This has enabled developers to create amazing apps to solve customer problems and has enabled popular apps like MailChimp or Docusign to create seamless integrations.
Mobile
As we’re becoming more and more mobile around the world, it’s only fitting that Salesforce helps users who need to access their data on the go, keyword Salesforce Mobile App! This isn’t a type of mobile app that gives you 5% of the functionality of the full browser application, rather it gives you access to exactly the same information as the full product. It can also be fully customized to create unique user experiences.
