Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio designed for leaders and their teams to shorten the distance between bold vision and superior business impact. To celebrate the milestone, Forrester’s CEO and Chairman, George F. Colony is ringing the Nasdaq opening bell virtually and announcing the launch at Forrester’s B2B Summit North America, the must-attend event for B2B marketing, sales, and product leaders.
The pandemic has driven massive changes in consumer behaviours, experiences, work, technology, and business resilience, forcing firms to adapt their business strategies and accelerate the need for customer-obsessed strategies. According to Forrester, organisations that put customers at the center of their leadership, strategy, and operations grow revenue, profits, employee engagement, and retain customers at more than twice the rate of other firms.
To successfully navigate these changes, leaders require insights, benchmarks, frameworks, best practices, and guidance steeped in customer obsession and focused on the priorities they are tackling today, such as innovating with technology, designing experiences that drive customer loyalty, and earning brand devotion.
“Global business leaders have been relying on Forrester to understand what’s next and the impact of changing market dynamics on their business strategy,” said Dane Anderson, senior vice president of international products and research at Forrester. “With Forrester Decisions, firms will be able to anticipate those market-changing trends and tackle today’s priorities. This new research portfolio is transformational in how we work with and guide our clients to accelerate their growth. It is designed to help clients address their business priorities through a combination of visionary research, strategic models and frameworks, and hands-on guidance for execution.”
Forrester Decisions will help executives, functional leaders, and their teams — across technology, marketing, customer experience (CX), sales, and product management — plan and guide them through their most pressing initiatives for driving growth in a post-pandemic world.