A digital transformation strategy is a process of rethinking work and integrating technology into the way an organization works. A true transformational strategy means that digital technologies are fundamentally changing the way work gets done. It’s a strategy a company employs to make the most of digital technology for its business.
What is Digital Transformation?
Digital transformation is the practice of implementing digital technologies into every part of a business operation; from sales to marketing, IT, finance to mobile employees. It is important to note that the integration of digital tools alone is not enough as a viable transformation initiative. Organizations also need to leverage key processes, integrate their systems and also transition to a digitally driven corporate culture.
1. Enable Frontline Data Collection
A critical part of any successful mobile workforce operation is a strong data collection process, and the right digital transformation makes it easier than ever. However, collecting field data can be difficult if your deskless workers don’t have the right tools to collect information when and where they need it. They often rely on paper forms or disconnected tools to collect customer notes and signatures, which is both time-consuming and error-prone. Also, they then have to spend time entering that information into a central system in the office.
2. Encourage Real-time Communication
Communication has typically been a major obstacle for mobile and mixed teams. They often have to switch between multiple tools (e.g. SMS, email, phone calls, Slack, etc.) to send and receive updates, which is frustrating, time-consuming and fraught with communication issues. By investing in real-time communication tools as part of your broader digital transformation strategy, you can ensure that both back office workers and deskless workers are always on the same page.
3. Centralize Important Information in One Place
Field data isn’t the only important piece of the information puzzle for your mobile workforce. Desk-bound and desk-bound employees need quick and easy access to training resources, policy documents, broader company news and more. In an attempt to accelerate their transformation initiatives and store more important information, some companies have simply introduced a variety of shiny new tools that promise to innovate. But when these tools work as separate systems, your employees are likely wasting time searching for valuable information.
4. Use Analytics for Continuous Improvement
As the reality of the pandemic set in, many mobile workforce organizations began to embark on a journey of digital transformation to remain competitive and properly serve their customers. But some have abandoned their strategies after their initial implementation, and their workforce’s success has suffered. It’s important to remember that digital transformation is a process, not a one-time solution that ends once you’ve deployed your new tools. If your goal is to fully empower your mobile workforce (and it should be!), make sure you regularly review your strategy.
